Your public image is influenced by your presence , the way you look and sound to those around you. Are you noticed when you enter a room? Do you want to be noticed? Are you comfortable with the way people react to you? Presence is an aura that lets people know you're to be reckoned with. It's not flamboyance or artificial attention-getting showmanship, but an air of confidence and readiness. Watch successful individuals when they arrive at meetings and get-togethers: They smile, shake hands enthusiastically, and refer to people by name. They make meaningful eye contact and pay attention to what is said to them. They are polite, purposeful and composed. The way you dress, groom, and carry yourself are obvious and controllable factors that contribute to your appearance. Add to this a calm, relaxed manner, smooth and confident movements, and good posture. (Even a tidy desk contributes to a well organized image.) Think of this as packaging the most important pro